You know, I was thinking… I am going to create a whirlwind, and that’s not a warning, it’s a job description.
I’ve spent years trying to be the calm, measured, strategic CEO that every business book prescribes: morning routines and deep work blocks, color-coded calendars, quarterly planning.
That’s not me.
Seventeen Slack messages before 7 a.m., a new business idea during a dog walk, a complete overhaul of a workflow that was working fine because I saw a better way, a phone call to my team that starts with “okay hear me out” and ends with everyone either excited or exhausted. Sometimes both.
I am a chaos generator. I’ve accepted this.
The mistake I made for years was trying to tame the storm, thinking the chaos was the problem. I read books about focus and discipline, convinced that’s what separates good founders from great ones. Focus matters. Discipline matters. So does the raw, unfiltered, borderline-manic creative energy that produces fifty bad ideas a week, one of which changes everything.
My team’s job isn’t to calm me down. Their job is to build structure around the whirlwind, catch the good ideas, filter out the bad ones, and execute before I change my mind. They are the walls of the funnel. I am the wind.
This is not a management style you’ll find in a Harvard Business Review article. Heritage Films didn’t get built by someone who checked all the boxes and stayed in their lane. It got built by someone who couldn’t sit still, couldn’t stop seeing what could be better, and couldn’t stop talking about it to anyone who would listen.
If you work with me, you’re going to get the whirlwind.
Heritage Films produces personal documentary films for families across the United States and the world. If you want a filmmaker with calm, measured energy, we’re probably not your people. If you want one who cares too much and moves too fast, let’s talk.